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The more than 60,000 Runner Triathlete News readers are a superior audience that are highly educated, upwardly mobile, and active people. Demographic data on these readers show them to be some of the most intellectual and affluent residents of the Southwest.

Geographical Data
-- 48% live in a suburban area
-- 28% live in an urban area
-- 24% live in a rural area

Socioeconomic Data
-- 38% earn more than $50,000 a year
-- 73% earn more than $30,000 a year
-- 73% are college graduates
-- 37% have post-baccalaureate degrees
-- Eat out more than three times a week
-- 84% belong to a health club

Circulation Data
-- Average number of readers per magazine: 4.3
-- Total monthly readership: greater than 60,000

Personal Data
-- Average age is 38
-- 71% are male, 29% are female
-- 59% are married, 41% are single

Athletic Data
-- Over 90% choose running as their primary athletic interest
-- 27% cycle
-- 23% participate in triathlons/duathlons
-- 17% swim
-- 14% participate in track and field and cross country
-- Spend an average of 12 hours a week training
-- Participate in an average of 9.5 road races a year
-- Participate in an average of 3.5 tri/du events a year
-- Participate in an average of 2 bike rallies a year