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Magazine and Web Site Overview
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Runner Triathlete News is the publication for runners,
triathletes, and cyclists in the Southwestern states of
Arkansas, Louisiana, New Mexico, Oklahoma, and Texas. Published
prior to the first of every month, RTN covers not only
local and regional competition, but also provides its more than
60,000 readers with authoritative news and expert views on a
wide variety of topics. The varied editorial content of
RTN assures that the personal needs of athletes are
addressed, and readers can "meet" interesting and elite athletes
through interviews and personality profiles. The Runner Triathlete News Web Site
(www.runnertriathletenews.com) is, by far, the most popular web
site of its kind in the Southwest. The award-winning site
(selected as the third best running web site in the nation as
well as one of Lycos' Top 5% Sites on the Internet) dwarfs its
nearest competitor, both in terms of information and traffic. Road races and fun runs attract large numbers of athletic
American adults. Running is healthy and invigorating, and
racing is the ultimate challenge. While running sometimes is
viewed as an individual or solitary endeavor, competition
encourages friendships and forges camaraderie not found in many
adult sports. RTN is a major conduit for this social
exchange and is the magazine thousands of healthy, active adults
depend upon for news of their sport.
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