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Sponsor named for U.S. Olympic Trials Triathlon
July 30, 2003

Courtesy: USAT

Baker's Breakfast Cookie, an official supplier and sponsor for USA Triathlon, will own and be the title sponsor for the 2004 triathlon Olympic team trials on June 13 in Bellingham, Wash.

Baker's Breakfast Cookie is headquartered in Bellingham and brought the Baker's Breakfast Cookie ITU International Triathlon to the city on June 1 this year as part of the USA Triathlon Race to Athens elite race series. The race drew tremendous support from the local community.

The bike course used in Bellingham also features a long, steep hill, similar to what athletes will face at the 2004 Olympics in Athens, Greece.

"Baker's Breakfast Cookie has been a tremendous supporter of USA Triathlon and the sport of triathlon," said Steve Locke, executive director of USA Triathlon.

"We look forward to an exciting and well-run event."

Baker's Breakfast Cookies are 3.5-ounce, all-natural delicious cookies. Their cookies are baked fresh daily and shipped all over the country. The Baker's Breakfast Cookie is a great meal replacement or a way to fuel up before a tough workout. The Baker's Breakfast Cookie web site is www.bbcookies.com.

The Baker's company has supported the sport of triathlon in a variety of ways including traveling to 47 triathlons in 2002 to hand out samples and sending samples to another 347; sponsoring a 24-member amateur team along with the two top elite women - Barb Lindquist and Sheila Taormina - and acting as a sponsor partner for USA Triathlon in 2002-04.

The 2004 Olympic team trials race will bring U.S. Olympic hopefuls along with top international elite triathletes to Bellingham. It will be the third U.S. Olympic qualifier and will be used as part of an overall equation to determine the third male and female members of the U.S. Olympic team.

"This will be the first triathlon events of this caliber to come to Washington, and a great summer event for the Bellingham community," said Bryan Geschwill, co-owner of Baker's Breakfast Cookie along with his wife, Erin Baker.

"It solidifies our company's support and dedication to the sport of triathlon and its success."


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